Engaging an app with a wide reach like Uber to the initiative could help counter the negative impact of the misinformation.
Biotechnology company Moderna Inc (NASDAQ: MRNA) on Tuesday announced a partnership with Uber Technologies Inc (NYSE: UBER) to look at ways they could help support the ongoing COVID-19 vaccination exercise.
Part of the initiative is to provide “accessible, credible information on vaccine safety through Uber’s in-app messaging”. The firms are looking to work with various stakeholders including public health organisations to discuss ways to improve access to the vaccine.
One of the items under discussion is the integration of ride scheduling into the immunisation booking process. Another is a proposed merging of Uber with vaccine providers’ systems to send text message reminders and allow patients to book rides ahead of their inoculation appointments.
Uber CEO Dara Khosrowshahi had this to say:
“Used by millions of people every day, the Uber platform can…
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